Belua Systems
Central Bank for Attention and Relevance
The meaning of context on Belua.
Hello my name is Leedham Te Kani and I’m going to explain the meaning of context.When you get a search result, part of the information connected to that result is something called the context. The most common forms of context relate to the language used and the country of origin. ¶ You can see the context on the web address of a search result by looking for the letters CTX, In my case, I will see EN — which means english language, and AU which means Australia. ¶ Context is very helpful when you need to get results from the correct zone of interest.
Leedham Te KaniMar 7
The meaning of Belua’s INT.
Hello, my name is Leedham Te Kani and I’m going to explain the meaning of the INT we use in Belua.At Belua we believe your attention has value. You only have so much attention to spare each day. ¶ To us, paying attention to something, like your job, or your favorite book, or a friend, shows how important they are to you. ¶ I’m sure you can agree that the more people pay attention to you, the more popular you are. And when something is important to you, you are willing to spend more time on it.Leedham Te KaniMar 7
How to understand your Belua portfolio.
Hello, my name is Leedham Te Kani and I’m going to help you better understand your portfolio.The bubble chart on the right is a visual reference of all your invested search results. Red means a proposition is falling in value, while Green means it is rising. The size of the bubble shows how popular the proposition is — the more INTEREST invested in it, the larger it is. ¶ To the left is a list of all your invested propositions. Next to the link is a small number that you can click on. This gives you more information about the value of that proposition.Leedham Te KaniMar 7
Accessing your Belua portfolio.
Hello, my name is Leedham Te Kani and I’m going to show you how to access your portfolio.We begin with the frontpage of Belua. You can test to see if you are logged in by checking the top right INT symbol. ¶ If you click on the symbol and you remain on the search page, you are logged in. If you are not logged in, clicking on the symbol will take you to the login page. ¶ Your portfolio is where you can view all the search results you have invested in. ¶ We call those investments “propositions”.Leedham Te KaniMar 7
L’avis des internautes
Les principaux moteurs de recherche proposent désormais une plateforme marketing de la forme Adwords. Ce format, qui consiste à insérer des…encarts publicitaires dans la liste des résultats de recherche, a l’avantage de ne pas faire aussi mal aux yeux que des bannières publicitaires intrusives, mais en contrepartie, il rend plus compliquée la distinction entre contenu et publicité. ¶ Le vrai problème que posent les systèmes de type AdWords se situe au niveau de la pertinence et de la qualité des contenus sponsorisés proposés*. ¶ La pertinence, car souvent, l’encart publicitaire associé à votre recherche n’a rien à voir avec l…
Hubert ChenutDec 11, 2015
Belua — win the internet
Most search engines work on the same formula: engine starts by trawling the internet for basic results to most questions. Then they take…money to shift the results in the favor of the companies who pay the most. If you want to appear at the top you’re going to have to pay, or become such a popular search result that the engine would look stupid not to include you. ¶ This results in a mirror maze of search results: is this the real result or the paid one? — it’s certainly one of the reasons why search engine algorithms are kept away from the public — who wants to know that a paid result might be equal to a television show with 5…Leedham Te KaniNov 24, 2015
AdWords design problem
According to wikipedia : AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to…web users, based in part on keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users. Web pages from Google and from partner websites are designed to allow Google to select and display this advertising copy. Advertisers pay when users divert their browsing to seek more information about the copy displayed, and partner websites receive a portion of the income they generate.Hubert ChenutOct 27, 2015
Belua, the beginning
Jakarta rainy season 2009, I was at Face bar, down in Bumidaya plaza, having some after work drinks with Anthony and brainstorming about…ideas, like a system that would allow people in a club to mute certain sounds (such as the music and noise), if you wanted to have a conversation. Indonesian clubs were so loud at that time. I had a gin and tonic and Anthony would drink vodka with diet coke. While we were discussing Anthony pointed out the fact that companies like Comodo were selling trust to people by means of a SSL certificate. ¶ So, they monetise trust.Hubert ChenutOct 14, 2015
Les trophées de l’industrie numérique
I was invited by my friend Bruno Bouygues to attend the 2nd ceremony of “Les trophées de l’industrie numérique”. It was held in central…Paris, near the Champs Elysées. I knew almost nobody there. Bruno introduce me to two of his friends we had a discussion but they were more interested to talk about IT security than Belua, interest can sometime be so valuable that people refuse to give it away on something new. One funny thing I remember is that when I said that I was working on a search engine, they asked me: “Is it a French search engine?”,Hubert ChenutOct 14, 2015